What is kinesiology tape?

Is this a new fashion trend, a fad or the brightest new tool in physiology?

Any sports enthusiast will have spotted the new colored tape worn on areas of individuals bodies. So you're probably wondering what this is and why they are wearing it? Is it a fashion statement, an extreme accessory or a new marketing technique? It is none of these actually, it is in fact Kinesiology tape.

Kinesiology, is the study of the mechanics of body movements. Developed in the 60's by a Dr George Goodheart, and combines his knowledge of Eastern medicine with modern western techniques. The study is a holistic therapy working on every aspect of an individual's health. Finding any factors that may affect the body and mind. Through muscle testing techniques, a kinesiologist practitioner can then identify any factors that may be causing disruptions to the body's natural movements and make corrections accordingly.

So Kinesiology makes sense and has in its practices many different methods, including massage, nutrition, and medicine. That is all well and good, but it doesn't however tell us exactly what the colored tape is. And why are so many high profile athletes from Cristiano Ronaldo to Novak Djokovic are wearing it?

Kinesiology or K-Tape is an elastic cotton tape with an acrylic adhesive. The tape gives additional stability and support to an individual's joints and muscles. Without hindering their natural range of movement or blood circulation.

The taping technique is placed across relevant areas of the body. The tape then lifts the skin and creates space between the dermis layer of skin and the muscle. This space then takes pressure off any swelling or injured muscles. This then allows for smooth movement of muscle and creates space for drainage and blood flow.  This then aids rehabilitation and facilitates the body's natural healing process.